I love de-evolution. It takes me back to my Neanderthal roots! Hanging out in caves, hunting wooly buffalo with spears for meat - that’s free range organic wooly buffalo meat, by the way - picking a female as a mate based on the size of their mustache (the bigger, the better!), and painting pretty pictures on rock walls. What a great life!
I know, it’s hard to find an outlet in a cave for a computer, and driving around without any roads would be rough on your vehicles suspension, plus, cell phone reception without cell towers would be a real…well lets just say, it wouldn’t be good.
But if we were all Neanderthals, none of this would be a problem. We could live with this because after all, we only need some food in our bellies, mates with mustaches, and a nice slab of granite to sleep on. Simple, really!
Getting back to the title, when we talk about the de-evolution of electronic messages, it just means this. Let’s go back to printing everything out instead of sending e-mails or chats, Facebook or Twitter. Let’s all get regular addresses for everyone, use real paper, and send out letters and correspondence the old fashioned way. Or as they say, let’s go Neanderthal.
Trust me here, paper companies would LOVE for all of us to do this! There is already at least a four percent world wide drop in the paper industry, just because people are sending more electronic messages than paper. Needless to say, for them, a marketing campaign to sell more paper is a terrific idea, and that’s what they are doing.
Besides the fact that it takes a whole lot less of a carbon footprint to send an electronic message over a paper made one, and disregarding the reality that not using paper saves trees from logging destruction, and even discounting the truth that by not harvesting trees we burn far less fossil fuels, paper companies want us to use more paper! Specifically, they want us to print, baby, print, and to continue to supply these paper needs, they rely on oil companies to drill, baby, drill.
It’s a vicious circle, isn’t it?
The worst part about it all is that this marketing strategy is targeted at kids! Yes, kids! Lets talk Mom and dad into getting us a brand new printer so we can all be Neanderthals!
There isn’t even a reason to go into the facts that printing on paper uses ink, which costs money, not to mention the nice plastic cartridges that rarely get recycled and are merely thrown into landfills. Plus the extra electricity being used, so on and so forth, on and on.
So, as much as I like going Neanderthal, and eating a chunk of organic roasted wooly buffalo does pique my taste bud curiosity, by not using as much paper, change is for the best. And Because Action speaks louder than words printed on paper, keep sending messages electronically. It is far easier, it is much faster, it is a whole lot better for the environment. Besides, with all that time saved sending messages electronically, it’s a great way to spend more time looking at pretty Neanderthal woman with killer mustaches!
Source: BecauseAction.com
